EPInteractiv wanted to do something out of the ordinary this year for Halloween, and we didn’t have to look far for inspiration. One of our Flash ninjas, Mike Gowan, wears the exact same thing to work every single day (an outfit which consists of dark blue jeans, a black t-shirt, and “the hat”). We couldn’t resist but to mimic this impressive attire choice. Happy Gowan Day!
We were pleased to recently learn that Splat the Mat, the viral microsite that we developed for Milliken YES Essentials earlier this year, won Best in Show for the Branding category at the 2007 W3 Awards. This was truly an honor seeing that there were over 2,700 entries this year and only the top 1% of those entries were given Best of Show. It’s been great to watch Splat the Mat become quite the viral success, maintaining a steady stream of traffic since its launch back in March.
It was a big team effort, but special thanks goes out to Mike Gowan for the Flash ninjitsu, Michelle Breeze for the copy (including the domain name), JJ Puryear for art direction, Chip Caddell for the development and most of all, thanks to our client for being supportive of the idea in the first place.
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I’ve had the pleasure of playing on Erwin-Penland’s softball team this season. Last week the undefeated Bombers (currently 9-0 regular season) faced the Greenville Drive’s own staff team at West End Field in a fundraiser game benefiting Spinx Charities. (The Drive is a Single-A affiliate of the Boston Red Sox and the stadium is a newly-built replica of Fenway Park, complete with its very own “Green Monster.”)
Somehow I managed to get to first base, which was a wonder in itself, considering the baselines were about 1/3 of a football field in length. But what I witnessed from first base went down in Greenville history.
Rich Cutter, EPInteractiv’s own Creative Director, stepped up to the plate. The pitcher lobbed the first ball in his direction. Leveraging every inch of his daunting 6′7″ stature, Rich fervidly swung the bat, but hit nothing more than the breeze. “Steeee-rrrriiii-ke two!” yelled the umpire. (Apparently, in charity game rules, you start with one strike on your count)
The pressure was on. The pitcher tossed the last ball, gliding through the air full of potential for either failure or fame.
I saw the ball soar into the air. Hesitantly I advanced halfway to second base, prepared to make my escape back to first, should the center fielder manage to stop the ball. But there was no need for hesitation.
That’s right, our very own Rich Cutter rocketed a softball over the Green Monster!
Every day at work I realize how much talent surrounds me. But last Wednesday night, as I rounded the bases and crossed home plate, I knew it more than ever.
Congratulations, Rich!
EPInteractiv just launched a website for a Charleston real estate development that was featured on CSSRemix.com. We are not too proud to ask you to log on and vote!