Mobile Review - Encyclopedia Britannica
Wednesday, February 13th, 2008Now that I’ve had my iPod Touch for a few months now, I have truly grown to appreciate it’s version of the Safari browser. I haven’t seen a mobile device nail the task of web browsing quite like the iPhone and iPod Touch. As good as a job that it’s browser does displaying regular web pages (except for Flash, don’t get me started), every once in a while someone goes the extra mile, develops an iPhone version of their site, and puts a nice big smile on my face.
Just recently Encyclopedia Britannica did just that and launched a mobile iPhone edition of their site. I must say that it’s one of the better designed iPhone sites that I’ve seen so far. First of all, like so many other iPhone-specific sites, they took away the need to “double-tap” zoom to read their content. The home page is not only striking in appearance, but overly simple. One button to search and a few suggested searches to help get the user started. Mobile needs to be simple…to the point. The search button brings up the oh-so-familiar iPhone keyboard. If it works, why change it? (more…)

