Tune in to our live internet TV station! (This is a test of Mogulus Studio - Live Internet Video Broadcasting)
We’ll have some fun with this technology for sure. You can edit the video feed on the fly with predetermined storyboards composed of YouTube clips, recorded video and yes… live video.
More to come on this.
No game of buzzword bingo would be complete without the term “Web 2.0.” However, as much of a cliche as it may be, it is one of the most important terms that a corporate marketer should understand. So while the web is chock-full of definitions for this term, the following article illustrates an interpretation designed specifically for the corporate marketer.
So, lets get to it. Web 2.0 means one thing, “accessibility.” Accessibility in this regards comes in 3 varieties:
1. Making yourself accessible to others.
2. Making your audience accessible to you.
3. Making your audience accessible to each other.
Simple enough right? It is basically what the web was designed to do in the first place. The recent movement and buzz around the term has just been a refocus on the web’s original intent. So lets dive into each a little deeper and see how each of these concepts manifest themselves as marketing tactics and strategies.
I recently had the opportunity to join a panel of media professionals at The Ad Club of the Triangle in Cary, NC to answer questions and discuss topics surrounding changes in media. What do clients need and want? How do you measure new channels like digital signage networks? Is there push back from upper management? How do we, as an industry, overcome the challenges?
Heading up the creative here at EPInteractiv brings challenges all the time in changes of media. We’re not in the age anymore where people are only viewing our content on a computer monitor at their home or work. Mobile phones, handheld devices, gaming machines, and digital signage all bring new unique ways for consumers to digest content. It’s so key that we take the steps to make sure that our clients are approaching these devices and avenues in a smart way and using them to their fullest.