We were pleased to recently learn that Splat the Mat, the viral microsite that we developed for Milliken YES Essentials earlier this year, won Best in Show for the Branding category at the 2007 W3 Awards. This was truly an honor seeing that there were over 2,700 entries this year and only the top 1% of those entries were given Best of Show. It’s been great to watch Splat the Mat become quite the viral success, maintaining a steady stream of traffic since its launch back in March.

It was a big team effort, but special thanks goes out to Mike Gowan for the Flash ninjitsu, Michelle Breeze for the copy (including the domain name), JJ Puryear for art direction, Chip Caddell for the development and most of all, thanks to our client for being supportive of the idea in the first place.

EPInteractiv just launched a website for a Charleston real estate development that was featured on CSSRemix.com. We are not too proud to ask you to log on and vote!

“Integrated Marketing” seems to be one of the many buzz-phrases these days. However, making multiple marketing vehicles work together in a thoughtful and effective way just doesn’t seem to come together as often as you may think. (And simply tagging a TV spot with a campaign specific URL doesn’t count!)

Recently, EP had the opportunity to develop a truly integrated marketing program for one of our biggest clients, Verizon Wireless. The idea was to have Verizon to sponsor a contest to find the best church choirs in Memphis. We called it “How Sweet the Sound.” The campaign utilized print, radio, sponsorships, point of purchase, direct mail, PR, event marketing, and interactive components all working together to promote the contest.

EPInteractiv just launched Phase One of the website (www.HowSweetTheSoundMemphis.com) less than a month ago. The website includes a trailer for the contest that is a must see, contest registration, and will include online voting and other interactive features prior to the event itself later this fall.

Kudos to the team here at EP who continues to work hard to pull off this event. Hopefully we’ll get to see it grow into other parts of the country.